EVERGIB is the creative studio of Rachel Scott Everett and Brian Gibson.
As graduates of the nationally-acclaimed VCU Brandcenter, we've spent over 15 years working at ad agencies from New York to Los Angeles, honing our skills in art direction, copywriting, strategy and conceptual thinking. As clients and colleagues can attest to, we pride ourselves on a strong work ethic and hands-on approach to create work that is smart, thoughtful and beautiful.
Whether you're an agency, business or start-up, we can deliver integrated ideas from concept to execution. No project is too big or too crazy and we love coming in to save the day. We typically work off-site, or if available, travel as needed.
A well-defined strategy allows us to lay a solid foundation for everything we create for your brand. Through our discovery process, we identify a positioning that highlights your unique value proposition and guides our efforts to accomplish your long-term marketing goals.
CATEGORY RESEARCH | COMPETITIVE REVIEW | BRAND POSITIONING | BRAND MANIFESTO
LOGO & VISUAL IDENTITY
Your logo is the first impression the world has of your brand. Whether we evolve an existing design or start from scratch, our aim is to craft a strong logo and visual identity system that embodies your brand personality, stands out from the competition and inspires your audience to connect.
COLOR PALETTE | TYPOGRAPHY | GRAPHIC ELEMENTS | BRAND GUIDELINES
How you say something is just as important as what you say. For communication to resonate, it must be clear and engaging. We immerse ourselves in your brand and develop messaging with a distinct voice and tone that tells your story with honesty and integrity.
CONTENT ORGANIZATION | COPYWRITING & EDITING | TAGLINES/HEADLINES | NAMING
Design has the power to attract people to your brand and shape perceptions. Done well, it conveys professionalism, instills trust and makes a lasting impression. With a focus on authenticity, our organic design process brings a simplified, elevated aesthetic to everything we create.
PACKAGING | COLLATERAL | BRANDED TEMPLATES | MARKETING OUTREACH
WEBSITE & DIGITAL
A compelling online presence gives people the opportunity to experience your brand on a deeper, visceral level. We create custom, responsive sites and digital experiences that beautifully communicate your story, establish credibility and bring your brand to life.
WEB & UX DESIGN | WORDPRESS | SQUARESPACE | E-MARKETING | SOCIAL MEDIA KIT
Advertising helps to convey your offerings, enforces brand awareness and motivates action. From concept to execution, we understand every stage of the process, taking a holistic approach to ensure your advertising stays on strategy, engages your audience and makes an impact.
INTEGRATED CAMPAIGNS | PRINT | DIGITAL | SOCIAL | BROADCAST | EXPERENTIAL
If you’re not sure where to start or want an outside opinion, consulting is available on an hourly basis or retainer fee. We can discuss, brainstorm, evaluate and advise the most strategic ways to reach your specific marketing goals, from immediate, tactical solutions to a broader review of your brand. Many of our projects are for repeat clients who we’ve established a great rapport with and have a vested interest in the long-term success of their business.
WE BELIEVE YOUR BRAND IS THE MOST VALUABLE ASSET OF YOUR BUSINESS.
Your brand is an idea system that reflects the essence of who you are and what you stand for. It’s how you present yourself to the world and in turn, why people choose to be loyal (or not) to your brand. Apple, Nike and Coke are successful, not only because of the quality of products they offer, but because they deliver on a promise to which people can connect or aspire. It's that connection, the emotional response that inspires belief in a brand and makes people care, that yields exponential returns over time. That's the power of effective branding, advertising and design.