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Baha Mar Lifestyle


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Baha Mar Lifestyle


BAHA MAR RESORT: BAHAMAS

Welcome to The New Riviera
AGENCY: SK+G  |  Photographer: Cristina Trayfors

We headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the short film, "The Voyage," and the print campaign, "Modern Getaways," we conceived of a branded library of images to inspire and engage. With Baha Mar under construction, we couldn't rely on the property as a backdrop, but needed to give guests an idea of what to expect from this new global playground. Incorporating themes of glamour and "joie de vivre," we approached each scenario as a timeless moment hinting to a bygone era, but that was undeniably fresh and modern. 

SERVICES:  CONCEPT DEVELOPMENT  |  CREATIVE DIRECTION  |  ART DIRECTION

In addition to the lifestyle library for the new website, the global launch included a multi-page spread print campaign in Vanity Fair and the short film,  "The Voyage" directed by Bruno Aveillan, which debuted during the Academy Awards, positioning Baha Mar as the world's next great destination. 

The New Riviera - Print Campaign

The New Riviera - Print Campaign

The New Riviera - Academy Awards Short Film

The New Riviera - Academy Awards Short Film

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I had the great pleasure to work alongside the power duo of Rachel and Brian and bear witness to the creative firepower they possess. There is really no job they cannot tackle or take on. They are intelligent and curious, and bring multiple solutions to everything they do. This field is a passion for them, and it shows in the end result. A win-win for any client who chooses to utilize their skills.
— Steve Averitt, Executive Creative Director, SK+G