We headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the short film, "The Voyage," and the print campaign, "Modern Getaways," we conceived of a branded library of images to inspire and engage. With Baha Mar under construction, we couldn't rely on the property as a backdrop, but needed to give guests an idea of what to expect from this new global playground. Incorporating themes of glamour and "joie de vivre," we approached each scenario as a timeless moment hinting to a bygone era, but that was undeniably fresh and modern.
SERVICES: CONCEPT DEVELOPMENT | CREATIVE DIRECTION | ART DIRECTION
In addition to the lifestyle library for the new website, the global launch included a multi-page spread print campaign in Vanity Fair and the short film, "The Voyage" directed by Bruno Aveillan, which debuted during the Academy Awards, positioning Baha Mar as the world's next great destination.