This library of images was all about creating a state of mind. With Baha Mar still under construction, we couldn't rely on the property as a backdrop, but still needed to give guests an idea of what to expect from this new global playground. Utilizing themes of glamour and "joie de vivre," we approached each scenario as a timeless moment that hinted to a bygone era, but that was undeniably fresh and modern.
SERVICES: CONCEPT DEVELOPMENT | CREATIVE DIRECTION | ART DIRECTION
In addition to the library of images for the new website, the global launch also included the print campaign, "Modern Getaways," which debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera and the short film, "The Voyage" directed by Bruno Aveillan, which aired during the Academy Awards and positioned Baha Mar as the world's next great destination.