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Baha Mar Print


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Baha Mar Print


BAHA MAR RESORT: BAHAMAS

WELCOME TO THE NEW RIVIERA
AGENCY: SK+G  |  Photographer: Kristian Schuller

We headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the creation of the short film, "The Voyage," the print campaign, "Modern Getaways" debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, the legendary 1960s beach destination, with a modern, stylish twist. The campaign was featured as station takeovers in major transit hubs including New York Penn Station, Boston South Station and Philadelphia 30th Street Station. 

SERVICES:  CONCEPT DEVELOPMENT  |  CREATIVE DIRECTION  |  ART DIRECTION  |  COPYWRITING  |  PRINT DESIGN  |  ADVERTISING

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In addition to the print campaign, we created the concept and oversaw execution for the short film,  "The Voyage" directed by Bruno Aveillan which debuted during the Academy Awards, as well as a library of lifestyle images for the new website enticing people to get ready for the rendezvous of the century.

The New Riviera - Academy Awards Short Film

The New Riviera - Academy Awards Short Film

The New Riviera - Lifestyle Library

The New Riviera - Lifestyle Library

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I had the great pleasure to work alongside the power duo of Rachel and Brian and bear witness to the creative firepower they possess. There is really no job they cannot tackle or take on. They are intelligent and curious, and bring multiple solutions to everything they do. This field is a passion for them, and it shows in the end result. A win-win for any client who chooses to utilize their skills.
— Steve Averitt, Executive Creative Director, SK+G