Baha Mar is a $3.5B luxury resort opening in Nassau, The Bahamas. We headed up creative initiatives for the global launch including branding, advertising and property naming. The print campaign, "Modern Getaways" debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, the legendary 1960s beach destination, with a modern, stylish twist. Additionally, the campaign was featured as station takeovers in major transit hubs including New York Penn Station. Arrive in style and get ready for the rendezvous of the century.
SERVICES: CONCEPT DEVELOPMENT | CREATIVE DIRECTION | ART DIRECTION | COPYWRITING | PRINT DESIGN | ADVERTISING
In addition to the print campaign, we also created the concept and oversaw execution for the short film, "The Voyage" directed by Bruno Aveillan which aired during the Academy Awards, as well as a library of images for the new website enticing people to get ready for the rendezvous of the century.
"I had the great pleasure to work alongside the power duo of Rachel and Brian for several years, and bear witness to the creative firepower they possess. There is really no job they cannot tackle or take on. In my 20 plus years of being in the creative industry, I can safely say I have never seen anyone jump into an assignment with such vigor, while owning every aspect of the process in such a well-thought-out manner. They are intelligent and curious, and bring multiple solutions to everything they do. This field is a passion for them, and it shows in the end result. A win-win for any client who chooses to utilize their skills."
— Steve Averitt, Executive Design Director at SK+G