We headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the creation of the short film, "The Voyage," the print campaign, "Modern Getaways" debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, the legendary 1960s beach destination, with a modern, stylish twist. The campaign was featured as station takeovers in major transit hubs including New York Penn Station, Boston South Station and Philadelphia 30th Street Station.
SERVICES: CONCEPT DEVELOPMENT | CREATIVE DIRECTION | ART DIRECTION | COPYWRITING | PRINT DESIGN | ADVERTISING
In addition to the print campaign, we created the concept and oversaw execution for the short film, "The Voyage" directed by Bruno Aveillan which debuted during the Academy Awards, as well as a library of lifestyle images for the new website enticing people to get ready for the rendezvous of the century.