Baha Mar is a $3.5B luxury resort opening in Nassau, The Bahamas. We headed up creative initiatives for the global launch including branding, advertising and property naming. The short film, "The Voyage" debuted during the Academy Awards and positions Baha Mar as the world's next great destination. A timeless, legendary place in the making, this spot proves that all great journeys must come to a beginning.
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In addition to the short film, the global launch also included the print campaign, "Modern Getaways," which debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, as well as a library of images for the new website enticing people to get ready for the rendezvous of the century.