We headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas, including the concept and execution of the short film, "The Voyage." Directed by world-renowned Bruno Aveillan, the cinematic spot debuted during the Academy Awards, positioning Baha Mar as the world's next great destination. A timeless, legendary place in the making, the film proves that all great journeys must come to a beginning.
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In addition to the short film, the global launch included a print campaign which debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, as well as a library of lifestyle images for the new website enticing people to get ready for the rendezvous of the century.