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BahaMar_TheVoyage_boat.jpg
BahaMar_TheVoyage_boat.jpg

Baha Mar Film


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Baha Mar Film


Baha Mar Resort: Bahamas

Welcome to The New Riviera
AGENCY: SK+G  |  Director: Bruno Aveillan

We headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas, including the concept and execution of the short film, "The Voyage." Directed by world-renowned Bruno Aveillan, the cinematic spot debuted during the Academy Awards, positioning Baha Mar as the world's next great destination. A timeless, legendary place in the making, the film proves that all great journeys must come to a beginning. 

SERVICES:  CONCEPT DEVELOPMENT  |  CREATIVE DIRECTION  |  ART DIRECTION  |  COPYWRITING   

In addition to the short film, the global launch included a print campaign which debuted as a multi-page spread in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, as well as a library of lifestyle images for the new website enticing people to get ready for the rendezvous of the century.

 Welcome To The New Riviera - Print Campaign

Welcome To The New Riviera - Print Campaign

 Welcome To The New Riviera - Lifestyle Library

Welcome To The New Riviera - Lifestyle Library

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I had the great pleasure to work alongside the power duo of Rachel and Brian and bear witness to the creative firepower they possess. There is really no job they cannot tackle or take on. They are intelligent and curious, and bring multiple solutions to everything they do. This field is a passion for them, and it shows in the end result. A win-win for any client who chooses to utilize their skills.
— Steve Averitt, Executive Creative Director, SK+G