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Joe Alexander, Chief Creative Officer of The Martin Agency, discusses how sound touches you in ways that images can't, elevating work beyond the ordinary. Sharing commercials from Oreo, Geico and Purina among others, Joe demonstrates the importance of sound in storytelling - how it connects emotionally with an audience whether by music, voice or sound design. Whatever the execution, when done right, sound goes directly to the heart. It has the power to surprise and take you to places you didn't think you could go. 

Venue: VCUArts Depot  |  Videography: Glossy  |  Photography: Diego ValdezOlivia Walthall