Rupa Singh, owner of Love This, believes in goods that do good. In a vintage Airstream trailer, she inspires us to make ethical shopping choices. Her shop highlights brands that place equal value in the design of their products as they do their social, environmental and economic impact. She believes we all have huge purchasing power and can make a difference with every dollar. As a zero waste amma (mom) to two little girls and an organizational wife to an altruistic architect, she is 100% committed to encouraging thoughtful consumption. In her words, "If each of us were given a choice to make a positive impact or a negative impact with our purchases, we’d always choose the positive impact."