Peter Fraser, owner of 37 Ideas, is a designer, educator, cycling fanatic and family man with "an urban heart and rural soul." He shared his interpretation of what survival has meant to him during his life's journey, from growing up on the streets of Doylestown and Philadelphia, Pennsylvania to opening up his own architecture and interior design studio here in Richmond 12 years ago. Offering up some sage advice, he says to reach our true potential, we can't just survive, we have to prosper. We prosper when we're innately curious. When we're curious, it leads to vision. And in order to have that vision fully realized, we must be creative.