Burlington Coat Factory wanted a campaign that conveyed their offerings went beyond coats. We created a series of spots that rejuvenated the brand in an unexpected, fun way. With a crazy tight budget, we developed a unique world where fashion and value reign in all seasons, raising awareness that Burlington is much more than just a coat factory. For these spots, the focus was getting teens and kids ready for back to school by looking and feeling their best.
SERVICES: CONCEPT DEVELOPMENT | ART DIRECTION | ADVERTISING