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Burlington


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Burlington


Burlington Coat Factory

World of Burlington
agency: cramer-krasselt | Director: Alan Bibby

Burlington Coat Factory wanted a campaign that conveyed their offerings went way beyond coats. We created a series of spots that rejuvenated the brand in a fresh, fun way. With a crazy tight budget, we developed a unique world where fashion and value reign in all seasons, raising awareness that Burlington is much more than just a coat factory. For these spots, the focus was getting teens and kids ready for back to school. 

SERVICES:  CONCEPT DEVELOPMENT  |  ART DIRECTION  |  ADVERTISING