City Center Bishop Ranch in San Ramon, California is designed to be more than a shopping mall. World-renowned architect Renzo Piano envisioned a central gathering space where fun, fashion and fitness converge. To showcase the wide array of offerings, we created a campaign that’s as unexpected as the destination itself. Whether you’re looking for family fun, drinks after work, or a place to get in shape, there’s something for everyone. City Center Bishop Ranch isn’t just shopping - it’s a way of life.
SERVICES: CONCEPT DEVELOPMENT | CREATIVE DIRECTION | ART DIRECTION | COPYWRITING | PRINT DESIGN | DIGITAL DESIGN | ADVERTISING | TAGLINE