When we met with Founder & Director Lynnelle Ediger, her music academy was comprised of several entities, each with their own aesthetic. The complex, disjointed system caused marketing challenges and was holding her back from establishing a renowned global brand. Thus, GreenSpring International Academy of Music was born. Under this single master brand, we created a logo and visual identity system that incorporates a simplified hierarchy for the sub-brands and streamlines communications. The result is a bold, unexpected and artistic brand that reflects an inspiring organization where musicians grow.
SERVICES: BRAND STRATEGY | LOGO | VISUAL IDENTITY SYSTEM | CONSULTING
PHOTOGRAPHY: TANIA FERNANDEZ