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JFS Richmond


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JFS Richmond


JFS Richmond

Despite serving the community for more than 165 years, Jewish Family Services had a general lack of brand awareness regarding the services they provide. To solve this, we rebranded them as JFS Richmond, the city's most established non-profit resource for care, counseling and adoption with a revamped logo offering a more contemporary feel, and new messaging that paints a clearer picture of their distinct offerings. The phased marketing plan covered the development of a new positioning, logo, visual identity system, messaging, website and marketing materials. jfsrichmond.org

SERVICES:  BRAND STRATEGY  |  LOGO  |  vISUAL IDENTITY SYSTEM  |  PRINT DESIGN  |  COPYWRITING  |  TAGLINE  |  WEBSITE DESIGN  |  PORTRAIT PHOTOGRAPHY


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Rachel and Brian were truly partners throughout our rebranding process. The materials they created are fresh and innovative. We couldn’t have asked for better or more professional collaborators and are thrilled with the results.
— Wendy Kreuter, CEO of JFS Richmond