Kohl's wanted a show-stopping back-to-school campaign with cross-generational appeal. Headed up by rock legend Lenny Kravitz, we united people in their love of denim to convince teens and moms that Kohl's is the ideal place to go for the latest fashion styles. TV spots drove our viewers to a microsite where they could shop different collections and gain access to exclusive content like interviews with the artists and behind-the-scenes videos. Tying it all together was the slogan, "Inspired By Artists, Worn By You" to emphasize the personal style connection between celebrity and individual.
SERVICES: CONCEPT DEVELOPMENT | COPYWRITING | CAMPAIGN SLOGAN | ADVERTISING