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Ocean Resort


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Ocean Resort


Ocean Resort & Casino

Have a Ball
AGENCY: SK+G  |  Director: Mark Celentano  |  PHOTOGRAPHER: Stewart Cohen

Ocean Resort & Casino is a new destination for non-stop fun in Atlantic City. With the challenge of a modern facade and its previous incarnation as Revel, it was important to define the Ocean brand as fun, friendly and welcoming to all. Using the iconic ball atop the property as inspiration, we created a campaign that speaks to the promise of an exciting escape where everyone's invited to join the party. Get ready, it's time to have a ball!

SERVICES:  CONCEPT DEVELOPMENT  |  CREATIVE DIRECTION  |  ART DIRECTION  |  COPYWRITING   

In addition to the tv spot, we created a teaser ad and whimsical print campaign that played up the different ways you can have a ball at the resort. From oceanside activities during the day to casino action at sunset to dancing at the club late night, Ocean Resort & Casino is the place for non-stop fun.

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