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Old Navy


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Old Navy


Old Navy

YOU CREATE THE ADVENTURE
AGENCY: DEUTSCH  |  PHOTOGRAPHER: STEVE HIETT  |  ILLUSTRATOR: MARGUERITE SAUVAGE

Old Navy wanted a fun, yet elevated teen print ad that would drive readers to their website to shop for the newest spring/summer fashions. Taking it a step further, we created a 2-page consecutive print ad, featured in Teen Vogue, that led to an interactive on-line fashion catalog that worked as a "Choose Your Own Adventure" story, unfolding as viewers made fashion choices. What's next — Love? Passion? Parties? Choose your outfit wisely... 

SERVICES:  CONCEPT DEVELOPMENT  |  ART DIRECTION  |  COPYWRITING  |  PRINT DESIGN  |  ADVERTISING