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OldNavy_GYFO_collage2 copy.jpg
OldNavy_GYFO_collage2 copy.jpg

Old Navy


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Old Navy


OLD NAVY

GET YOUR FASH'ON 
REBRANDING | AGENCY: DEUTSCH

After 10 years of campy advertising, Old Navy needed to boost their image. “Get Your Fash'ON” was conceived around 2am on a Thursday night, shifting the brand from bargain discounter to trendsetting fashion outlet. Featured nationwide in TV, print, online and in-store, the catchy slogan became the tipping point in retail culture, setting off an explosion of "get-your-whatever-on" messaging still going strong today.

SERVICES:  CAMPAIGN SLOGAN