After 10 years of campy advertising, Old Navy needed to boost their image. “Get Your Fash'ON” was conceived around 2am on a Thursday night. As a result, the brand shifted from bargain discounter to trendsetting fashion outlet. Featured nationwide in TV, print, online and in-store, the catchy slogan became the tipping point in retail culture, setting off an explosion of "get-your-whatever-on" messaging still going strong today.
SERVICES: CAMPAIGN SLOGAN