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ScottsSongbird_Close Up 3.jpg
ScottsSongbird_Close Up 3.jpg

Scotts


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Scotts


scotts

songbird selections birdfood
AGENCY: ML Rogers  |  director: JACOBSBRIERE

Before Scotts entered the market, bird food was regarded as a cheap commodity. By developing special seed blends with ornithologists (zoologists who focus on birds), Scotts proved that songbirds are finicky and created a line of scientifically-backed regional blends that won over backyard birding enthusiasts across the country.

SERVICES:  CONCEPT DEVELOPMENT  |  ART DIRECTION  |  PRINT DESIGN  |  ADVERTISING

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