For more than 40 years, McGeorge Toyota has earned the trust of central Virginia's Toyota drivers. With personable sales agents, skilled technicians and one of the region's largest inventory, McGeorge Toyota is a beloved and respected business in the community. We wanted to demonstrate the special bond between McGeorge Toyota and its customers through individual stories that speak to the company's unique values such as loyalty, respect and guidance. Because the best relationships are built on trust.
2018 Richmond Show Gold Winner (production): Hunter & Dog
2018 Addy Silver Winner, 2018 Telly Silver Winner: Toyota Trust Campaign
2018 Addy Silver Winner: Hunter & Dog
2018 Telly Bronze Winner: Chef & Farmer, Therapist & Client
SERVICES: CONCEPT DEVELOPMENT | CREATIVE DIRECTION | COPYWRITING | ART DIRECTION